Bio + Services
Ms. Claire Siobhan Sulmers is CEO and Founder of Fashion Bomb Daily, a direct-to-consumer fashion company that leverages content and community to power a multicultural shopping experience
Her pioneering work ushered in a new wave of digital journalism that fed and fueled an under-served community of African-American and Latino style lovers wanting to know more about brand from the culture. Beyond developing and directing content for FashionBomb Daily and its affiliate sites, Sulmers has done extensive style writing for other platforms including Vogue Italia , Vogue Paris , and ESSENCE Magazine.
Her body of work and online following - now numbered above two million - has made Ms. Sulmers the influencer of choice for major corporate brands who want to reach her audience including Toyota, Reebok, Verizon, and others. Ms.Sulmers, who hails from Atlanta, Georgia, holds a degree in French and African American studies from Harvard University.
In 16 years, Claire has accumulated over 2 million followers, written a book “The Bomb Life”, and is now working on her 2nd book.
With stars in her eyes, Claire aspires to bring her story to TV and movie screens, and continue spread the gospel of The Bomb Life all over the world.
Social Media Consultant
Event Hosting
Public Speaker
Brand Ambassador
Panelist / Moderator
Recognition
Awards
Rolling Out Magazine’s Mirror Mirror Award
2012
Ebony Power 100 List
2011 & 2014
Ciroc Women of Empowerment Award
2016
Harlem’s Fashion Row New Media Award
2017
Teen Vogue’s Blogger of the Moment
2008
National Action Network Woman of Power Award
2019
Style Bloggers of Color Blogger of the Year
2012
Sheen Magazine NYC Fashion Innovator
2017
Fashion 500 Award of Excellence
2018
Women on the Move Trailblazer Award
2016
International Women of Power Fashion Impact Award
2018
AT&T Humanity of Connection Ceiling Crashers Award
2019
Education
Harvard University
B.A. in African-American Studies and French
2003
Westminster Schools of Atlanta
High School Diploma
1999
Skills & Languages
Author
Speaker
Director
Event Planner
English
French
“As the CEO and founder of Fashion Bomb Daily, an upscale fashion blog dedicated to highlighting fashions from the African diaspora, Claire Sulmers tells TODAY that her website didn’t get to 2 million followers on Instagram overnight. In fact, it was the way that she made Black people feel represented in Hollywood that made her an internet sensation.
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“Over the course of 13 years, [Fashion Bomb Daily] has evolved into a full-fledged media brand, covering not only women’s fashion, but also childrenswear, menswear, weddings and beauty, as well as hosting live events and launching an e-commerce component.”
“After graduating from Harvard with a dual degree in French and African-American studies, [Claire Sulmers] decided to leave her ivy league past and pursue her passion for fashion. Thus, FashionBombDaily was born. Sulmers launched the blog in 2006 after becoming fed up with the lack of diverse opportunities offered to her in pursuit of following her dream of becoming a full-time fashion writer.”
“Sulmers, who launched the website in August 2006, wanted to proudly embrace the savvy, urban fashionista in every multiethnic woman. Fashion Bomb accumulates an estimated 2.4 million monthly visitors and has catapulted into a social media phenomenon with almost a million followers on Instagram.
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“Sulmers may be a writer, but a significant amount of her time is spent putting a human face to her brand. She attends wave after wave of events, developing related content with her staff...
As a blogger, Sulmers has always found a way to report on issues in fashion around identity politics alongside more neutral coverage of her passion for fashion. Her strategies are creating more space for a diversity of voices in that world, which is probably more than she ever imagined while pursuing her hobby a decade ago.”
Buy My Book!
Claire Sulmers is the Editor-in-Chief and Founder of Fashion Bomb Daily, one of the top 50 most influential style blogs in the world.
With millions of followers on Instagram, tons of traffic, and loads of likes on Facebook, she has forged her own stylish path in the notoriously cut throat fashion industry.
You'll see her twirling at celebrity parties and sitting front row at fashion week--but life wasn't always so glamorous.
It took 10 years of hard work, struggle, and sacrifice to get to where she is. In this stunning memoir and self-help book, she tells what she had to do to get to the top, and offers aspiring bloggers and digital influencers tips on how to monetize their sites, build an audience, and ultimately life the Bomb Life.
Get your signed copy here.
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